Wednesday morning, news broke that the NCAA is moving to allow student-athletes to profit from their name, image and likeness.
It’s undeniable that the NCAA has been rocked by this pandemic.
By now, most of us are aware that the collegiate athletics business has lost millions by canceling this year’s March Madness tournament and are now on the brink of catastrophe if society can’t figure out a way to get butts in stadium seats by the time college football season rolls around this Fall.
To add insult to injury, with the uncertainties in the months ahead, the nations top recruits are bailing from amateur sports altogether in order to secure their bag (good for them!).
Yesterday, news broke that Daishen Nix, the nation’s top basketball prospect, was going to forgo his UCLA scholarship to pursue what could be a $300,000 G-League contract.
The writing is on the wall and the dated business model of the NCAA (i.e. profit over players) may be the next to go. Strictly out of fear from seeing future money walk out the door, they are now calling for a Hail Mary.
Let’s not get it twisted: changing their policy is not an acknowledgment that the NCAA has long taken advantage of its student-athletes, nor is it a gesture of goodwill.
Rather, the hope is that they can incentivize student athletes to remain at their schools before the flood gates open and the Ponzi scheme that is the NCAA business model comes crumbling down.
Yet again, it’s all about the money.